Making things beautiful.
When I first started working with Skin Research Labs, the primary goal was to help them establish a video marketing strategy and then produce content for their target audience. Since then, I have helped evolve their visual identity through photography, digital design, packaging design, and campaign development.
Beyond aesthetics, I have helped craft their digital marketing strategy and crafted paid and organic content, display ads, video ads, and more to establish and grow the brand across the North American market.
In the first year of our collaboration, our digital campaigns led to a 94% YOY growth in direct-to-consumer sales.
Establishing the style.
One of the most significant contributions I was able to provide was the establishment of a visual style to create cohesion between digital assets, photography, videos, and other marketing materials. This evolved a once fractured identity into a focused, recognizable brand across DTC and retail placements. With an emphasis on natural beauty, warm tones, and clean aesthetics, I updated the brand’s look and feel while tying it to the lifestyle of their target audience.
